Don't miss this one!

Join us to hear from Michael Rynowecer, head of BTI Consulting, with the most recent research on the legal marketplace. Michael's presentation is based on more than 322 in-depth interviews with corporate counsel and 159 in-depth interviews with law firm marketing leaders.

The time and place is here. The legal market finally is getting exciting again. Clients have premium rate worthy needs. Complex work is one of the few growing segments. In addition, corporate counsel have truly new needs which are siphoning precious dollars from the low priority needs. The market is ripe with opportunity below the surface as clients are moving money around to accommodate more higher risk work. The only challenge is how your firm can get to the new work.

As of now, law firms have two choices—increase marketing and business development funding or reallocate the budget to focus on clients and targeted clients. It is well known that recovering a lost client costs two to eight times the cost of keeping a client.

Learn what the best-performing CMOs are doing to keep—and grow—the clients they have.

Our Speaker:

Michael B. Rynowecer, President, The BTI Consulting Group, Inc.

Michael Rynowecer examines every angle of the professional services relationship, starting with the client perspective, to drive growth. This fascination has driven him to direct, conduct and analyze more than 14,000 one-on-one interviews with C-level executives to define their expectations, needs, priorities, preferences, hiring decisions and opinions of the professionals with whom they work.

Michael's research identified the 17 activities statistically proven to drive superior client relationships. This research is featured in his new book: Clientelligence: How Superior Client Relationships Fuel Growth and Profits—an Amazon Top 30 Customer Service Best Seller and named a Best Book of 2015 by Kirkus Reviews.

BTI conducts more independent research on how clients acquire, manage, and evaluate their professional services providers than virtually anyone. Michael draws on this research and his 35 years of experience to provide high-impact client feedback, brand preference and perception, business development counsel and strategic consulting to organizations who want to improve performance and drive growth.repliche orologi

Michael has advised virtually every market leader in the professional services world and his clients include six of the Fortune 10 as well as more than 200 professional services firms across the globe.

Michael is President and Founder of The BTI Consulting Group, which is celebrating more than 25 years of helping clients use compelling research for compelling results. Michael is a fixture in the business press, commenting on markets and strategies for professional services firms.

Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, client satisfaction, business development and business strategy.

Michael holds a BSBA from Syracuse University and MBA from Babson College, and he blogs as The Mad Clientist at www.bticonsulting.com/themadclientist.