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Our program features the renowned national law firm marketing consultant John Remsen. His firm, TheRemsenGroup, has surveyed law firm leaders around the country and you'll hear what they identify as their biggest challenges and concerns. Marketing is at the top of that list. Come hear what they had to say about that and other challenges like enhancing profitability, building consensus among partners and more. John’s talk will cover what marketing issues are keeping managing partners awake at night and identify concrete ways law firm marketers can be more effective in their roles…and get a better night’s sleep!. Since 2001, TheRemsenGroup has presented 13 Managing Partner Forums in Florida, Texas, the Southeast and the Midwest. Over 500 law firm leaders have participated.

About our speaker:

John Remsen, Jr.
is widely recognized as one of the country’s leading authorities on law firm marketing. After serving as in-house marketing director at two major law firms, John formed TheRemsenGroup, a marketing consulting firm that works exclusively with law firms to help them develop long-term marketing strategies and implement proven, cost-effective business development programs. Since 1997, he has worked with over 150 law firms and thousands of lawyers. Most of his clients are mid-size commercial law firms with offices in the Southeastern United States.

John has served on the national Board of Directors of the Legal Marketing Association (LMA) and was President of its Southeastern chapter for three years. In addition, he was Executive Editor of Strategies, LMA’s monthly newsletter. He served on The Florida Bar’s Standing Committee on Advertising for six years and was the only non-lawyer appointed to serve on its 2004 Advertising Task Force.

John is a frequent speaker and author on law firm marketing topics. He has spoken at national and regional conferences of the Legal Marketing Association, the Association of Legal Administrators, and numerous state and local Bar associations. His articles have appeared in such well-respected publications as ABA Journal, Asian Lawyer, Florida Bar News, For the Defense, Law Practice Today, Lawyers Weekly, Legal Management, Marketing for Lawyers, Marketing the Law Firm, Managing Partner, New York Law Journal, Rainmaker’s Review and Wisconsin Lawyer.

In 2007, John was appointed to serve as a core member of the ABA’s Law Practice Management Section and has contributed numerous articles to various ABA publications. He has also been a featured speaker at several ABA meetings and conferences.

Since 2001, TheRemsenGroup has organized and presented The Managing Partner Forum, an unsurpassed networking and learning opportunity for law firm managing partners. Over 450 law firm leaders from 375 law firms have participated. Designed exclusively for law firm managing partners to help them more effectively lead their firms in today's increasingly competitive marketplace, the Forum series has expanded from its original geographic base in Florida to encompass programs in such major legal marketplaces as Atlanta, Chicago, Dallas, Houston and St. Louis.

A native of West Palm Beach, Florida, John holds an MBA degree from The University of Virginia (1985) and a Bachelor’s degree in Business Administration from the University of Florida (1980).

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