Jim and Marty will facilitate a discussion on the power and importance of building and maintaining a strong personal brand.  They will provide practical tips to help make it work for you within your current work environment and help position you for what’s next in your career.  Topics to be covered include:

· What is personal branding?
· Why should I build and nurture my personal brand?
· How can I manage my personal brand while I manage my day job?
· How have Jim and Marty practiced this to move forward in their careers?
· What tips and tools can you begin applying tomorrow?

Please feel free to circulate this invitation to all lawyers and staff at your firm. To insure compliance with building security and to insure a space, please rsvp to Gina Marie DiMambro using the link below. 

About Our Speakers
           
Jim Staples has been involved in strategic marketing for leading professional services brands and well-known consumer products for more than 20 years.  He began his career as a high-school teacher, administrator and soccer coach, and attributes much of his business success to what he learned in these roles.

His first corporate position after leaving The Shipley School was with the Invisible Fence Company, where he held several different product and marketing management positions.  He introduced innovative dealer referral and customer service programs and held profit-and-loss responsibility for West Coast distribution of the product.

Jim then joined Right Management Consultants, which at the time was the world’s largest career transition and organizational consulting firm with 300 offices in six continents and 35 countries.  As Vice President of Global Marketing replica borse and Product Development, he designed and executed the firm’s first internal and external branding campaign.  He helped create Right’s first customer value proposition, launched a global branding and marketing network, and added PR, print advertising and target marketing to the firm’s marketing mix.

After Right, Jim served briefly as VP of Marketing for Cottman Transmission before finding his new calling – designing fresh, strategic, and contemporary marketing and business development initiatives for law firms.  In 2005, he joined Fox Rothschild LLP as Chief Marketing Officer and led the firm through a comprehensive research and rebranding initiative.  At Fox, he focused on business development strategy, adding practice area marketing specialists, a website redesign, and a new advertising and PR campaign.  In 2008, Jim joined Cozen O’Connor LLP as Chief Marketing Officer where he is currently working on designing a new brand strategy and developing a strong marketing and business development team. 

Jim received his undergraduate degree from Princeton University and his masters from Villanova University.

Marty McLaughlin is the Managing Partner and Founder of Mosaic Partner LLC. Marty loves what he does, which shows in every conversation.   He helps his clients identify, capture and clearly communicate a unique market position and compelling points of differentiation.  He provides solutions in the form of consulting assignments, facilitated strategy sessions and outsourced CMO services.

Since its inception in December 2000, Mosaic Partners has developed a deep and branded client base, including: Microsoft Corporation, SAP Americas, SEI Investments, New Horizons Worldwide, Rohm and Haas, Right Management, Cozen O’Connor, Pepper Hamilton, Fox Rothschild, Villanova University, Rhodia Chemical and Verizon Wireless.

Prior to launching Mosaic Partners, Marty was a Senior Manager in the Emerging Growth Consulting Practice of Andersen Consulting.  His clients included Aramark, Schindler Elevator, Perdue Farms and dozens of other large regional clients.

In addition to his client work, Marty serves as an executive coach within the Villanova EMBA Program.  He applies many company-based frameworks, principles and learning to the individual.  Marty’s coaching philosophy is an extension of his consulting work – in essence he believes that business is personal and individuals should manage their career more like a business.