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Improving your Firm's Bottom Line Through Effective Practice Group Marketing
Speaker:
Kim Proxmire, Senior Strategist
Greenfield/Belser Ltd.
Date of event: 4-24-2012
Time of event: 12:00 noon
Location of event: Duane Morris LLP
30 South 17th Street
Philadelphia, PA
Does your firm have practice groups for the sake of having practice groups? Or, does your firm have integrated and strategically driven practice groups that drive business and add to the bottom line? If you answered “yes” to the latter, then join us in leading this session! For the rest of you, pay close attention.
Increased legal market competition isn’t going away. The really competitive firms are widening their lead through their practice group focus. We also know that the biggest benefits that come from well-structured and organized practice groups are more and better clients.
Join us as we share how to successfully market practice groups and let clients know you have teams that understand and can serve a broad section of their legal needs and those of their industry. Our speaker — who really gets it — is Kim Proxmire.
Kim is a senior strategist for Greenfield/Belser, based in Columbus, Ohio. She draws from a background of in-house and entrepreneurial law firm marketing and brand strategy development. With more than 22 years of experience in law firm management and as a legal marketing and brand strategy consultant, Kim brings seasoned knowledge and understanding of the challenging issues faced by firms.
Kim is knowledgeable in developing and managing strategic level marketing and business development programs for small, mid-size and large law firms. She has worked closely with management and segmented marketing groups to identify, plan for, and respond to marketing opportunities. She also has advised firms on marketing strategy, and best practices for investments and resources that will impact the overall business goals of the organization.
Before entering the world of consulting, she spent a decade developing and implementing strategic marketing plans and initiatives as an in-house director of marketing for several Midwestern law firms and corporations, including Anheuser-Busch. Within these organizations, she created marketing growth plans for each targeted industry-related business segment, and produced and monitored individual and group marketing plans focused on business development goals. In addition, she developed copy and managed graphic design functions for print collateral and web sites, organized events for corporate engagements designed to build and enhance client development efforts, and generated opportunities for networking. She also conceptualized and successfully launched a number of women’s legal initiatives.
Kim is an active member of the Legal Marketing Association and has been a frequent speaker and facilitator at local, regional and national industry events.imitation rolex | |
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