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Mind Marketing: Getting into Your Client's Head
Date of event: 6-26-2012
Time of event: 12:00 noon
Location of event: Conrad O'Brien
1500 Market Street, Centre Square,
West Tower, Suite 3900,
Philadelphia, PA
PLEASE NOTE: seating for this program is limited to 35 people, with preference given to in-house marketing professionals and lawyers. A waiting list will be created, if necessary.
Mind Marketing: Getting Into Your Client’s Head
How can your firm stand out and be noticed among all the competition and clutter of today's world? Join us to learn more about the science of decision making and how it can help your marketing efforts.
The "Science of Influence" explores the science of the mind and how you can leverage this knowledge to get into your client’s head. Topics Include:
• The Science Behind How We Make Decisions
• How People Who Say We Make Emotional Decisions Are Misleading You
• Weapons You Can Use To Influence Decisions
• Animated Examples of How These Weapons Can Be Used
• The Secret Top Ad Men Have Known For Years
• Real World Tactics For Getting Into Your Clients’ Heads
Our speaker is Matt Handal, Trauner Consulting Services, Inc.
Matt Handal is an aggressive marketer who has helped professional services firms realize tens of millions in fees. He has a healthy disrespect for the status quo and loves to challenge conventional wisdom.
Matt is a co-author of the Marketing Handbook for the Design & Construction Professional, wrote the Society for Marketing Professional Services' research whitepaper on "Marketing and the Mind," and his latest book, Proposal Development Secrets: Win More, Work Smarter, and Get Home on Time, peaked as the number eight marketing book in Amazon's Kindle Store.
He has been quoted in Engineering News Record, written about in Zweig White's Marketing NOW, is an award-winning speaker, and hosts HelpEverybodyEveryday.com, a blog authored by some of the brightest minds in the marketing field.repliky hodinek | |
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