Marketing Technology Manager
Company: Cozen O’Connor Location: Philadelphia, PAResponsibilities: The Philadelphia office of Cozen O’Connor is currently seeking a full-time Marketing Technology Manager position. This senior-level position is responsible for managing the firm’s marketing technology platforms to achieve its strategic marketing objectives.
Primary Responsibilities:
• Ensuring proper functionality of the firm’s marketing technology platforms, including but not limited to public websites and microsites, blogs, social networking platforms, firm intranet, email marketing, proposal generators and related electronic templates.
• The Marketing Technology Manager will also provide back end support and service updates for the firm’s CRM system.
• Generating reports as needed to determine the effectiveness of marketing strategies and tactics, including analytics and other reporting.
• Designing, supporting and rolling out of new/enhanced products or services in conjunction with other firm departments.
• Serving as the primary technical/functionality troubleshooting contact for marketing technologies.
• Providing user training and support, and creating manuals and functional documentation for all marketing technology platforms.
• Assisting with annual project planning and drafting of annual proposed marketing technologies budget, and maintains monthly budget spreadsheets, ensuring that projects are completed on time and on budget.
• Working with online marketing tools, to produce graphic materials from established templates using specific software applications (i.e. MS Word, Excel, PowerPoint, Outlook, Photoshop, InDesign, Adobe Acrobat). Qualifications: • Bachelor’s degree and five plus years of experience in a professional services organization required. Prior law firm experience is preferred.
• Ability to communicate effectively with attorneys, professional level staff and peers.
• Direct experience in database and/or related application management, content management systems, marketing technologies, contact management and CRM systems required. Sharepoint, Crystal and Interaction experience highly preferred.
• Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision.
This position may at times require more than 40 hours per week and irregular hours to accomplish essential duties. How To Apply: Qualified candidates should send a resume and salary requirements to Marci Taylor, Director of Marketing Operations, at mktaylor@cozen.com. EOE. |  |
| Resources
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The Law of Analytics
Presentation by Anita Andrews
This is a PDF of the PowerPoint used by our speaker on Jan. 30, 2013. Click here for more... BTI - Checking Your Strategic Alignment 10-23-2012 BTI - Checking Your Strategic Alignment, PowerPoint from October 23, 2012 Click here for more... LinkedIn and JD Supra: Tips to Effectively Market Your Legal Practice Online Information and PowerPoint presentations from the September 25 meeting.
Click here for more... Online Marketing Pitfalls to Avoid: Tips from the Trenches A PDF of Jason Lisi's presentation at the May meeting. Click here for more... Using Social Media to Create, Influence, and Maintain Lucrative Relationships A PDF of John Hellerman's presentation at the December meeting. Click here for more... Ethics of Social Media Marketing for Law Firms A PDF of Gina Rubel's presentation at the October meeting. Click here for more... Search Engine Optimization: Your (and Your Partners') Questions Answered Here is the PowerPoint from the program on April 26 on Search Engine Optimization, presented by Jason Lisi. Click here for more... A Predator's Paradise: Selected slides from BTI's Premium Practices Forecast and Client Service Performance 2011 A PDF of Marcie Borgal Shunk's presentation on March 23 Click here for more... The Future of the Legal Profession! Click here for more... |
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