Upcoming Events

Deborah McMurray Returns! With the latest about on-line content and current and upcoming developments.
01-23-2018
TBA
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  News and Announcements

Welcome to the Delaware Valley Law Firm Marketing Group's 2017-2018 program year. We kick-off the year by hosting a special ABA Women Rainmakers program. We have a number of other programs in the works and details will be available soon. If your firm would like to host a program, please contact Stacy West Clark. And, we welcome your suggestions for future programs. Please contact a member of our Steering Committee with your ideas. Want to sponsor our meetings and get your message to 400+ members of the legal marketing community? If so, please contact Stacy West Clark. Thank you for your support!
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DVLFMG Thanks Legal Internet Solutions Incorporated (LISI) for Development of Web Site
Jason P. Lisi donated the services of his company to create this Web site.

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Digital Marketing Manager

Company: Berger & Montague, P.C.
Location: Philadelphia, PA

Responsibilities:

Berger & Montague, P.C., a national class action and mass tort law firm, is seeking a Digital Marketing Manager to work at its Philadelphia headquarters to develop, implement, optimize, and monitor digital marketing campaigns across all digital channels. This job will play an integral role in the development of online marketing strategies, including CRM, SEO, PPC, SEM, Email Marketing, Social Media Marketing, Web Development, and Ad Design.

Responsibilities include:

  • Planning and executing web, SEO/SEM, marketing database, email, social media, and display advertising campaigns for the Firm’s Practice Groups and for specific cases;
  • Engage with outside agencies and vendors;
  • Measure and report performance of all marketing campaigns, and assess against goals;
  • Identify trends, and optimize spend and performance accordingly;
  • Implement and execute conversion tests;
  • Collaborate with attorneys and staff to create landing pages and optimize user experience;
  • Design ads for print publications and online;
  • Utilize strong analytical ability to evaluate client experience across multiple channels and client touch points;
  • Provide professional leadership and perspective for in-house marketing department

Qualifications:

Requirements

  • BS/MS degree in marketing, computer science, or a related field;
  • At least 3 years of experience in digital marketing;
  • Demonstrable experience leading and managing professional SEO/SEM, marketing database, email, social media, and/or display ad campaigns for successful companies;
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;

Additional Desired Background

  • Experience in optimizing landing pages and user funnels;
  • Experience with A/B and multivariate experiments;
  • Solid knowledge of website analytics tools;
  • Experience in setting up and optimizing Google Adwords campaigns;
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking;
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Compensation:

Berger & Montague, P.C. offers a competitive salary and attractive benefits package (health insurance, dental insurance, HSA contribution, STD, LTD, life insurance, 401(k) contribution, profit sharing, pretax transportation benefit).

How To Apply:

Please send resume with cover letter/email to Kate Nolen, knolen@bm.net.  No phone calls and no agencies.

 

Resources

CultureShift®: A Whole Firm Approach for Driving Growth, Profitability and Revenue
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