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New ABA Model Ethics Rules: What Legal Marketers Need to Know About the Changes to the ABA Model Rules
10-24-2018
Panitch Schwarze Belisario & Nadel LLP, Two Commerce Square, 2001 Market Street, Suite 2800, Philadelphia, PA 19103
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Welcome to the Delaware Valley Law Firm Marketing Group. Planning is underway for our 2018-19 program year. Please let us know if you have suggestions for program topics and speakers. Contact a member of our Steering Committee with your ideas. Our website features job listings from local firms. Check it regularly for new job opportunities. If your firm would like to host a program, please contact Stacy West Clark. Are you a vendor to the legal community? Want to sponsor one of our our meetings and get your message to 400+ members of the legal marketing community? If so, please contact Stacy West Clark. Thank you for your support!
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Marketing Coordinator

Company: MacElree Harvey, LTD
Location: West Chester, PA

Responsibilities:

The objective of this position is to successfully build and promote MacElree Harvey, LTD. in close partnership with the CEO, Marketing Committee and Firm Management by developing and facilitating approved marketing initiatives by providing sound, innovative strategic leadership and initiatives.

  Essential Functions and Responsibilities:

  • Develop in conjunction with the Marketing Committee and maintain the MacElree Harvey Brand Standard in accordance with the directives of the Committee.
  • Assist attorneys in maintaining client-valued relationships as a marketing strategist with existing clients in accordance with the Strategic Plan.
  • Oversee MacElree Harvey’s digital presence, including maintaining the website and all subsequent microsites, all blogs, and all social media outlets to improve MacElree Harvey’s digital reputation and recognition.
  • Developing and delivering internal and external marketing and communications publications and releases, including the monthly newsletter and press releases as approved by the applicable Firm Department Head.
  • Oversees the management and organization of firm marketing collateral, including photographs, videos, advertisements and any text copy pamphlets or brochures.
  • Support the development and growth of the Strategic Plan with regard to marketing and to help oversee the implementation of the Strategic Marketing Plan with direction from the CEO and the Committee.
  • Undertake continuous analysis of competitive environment and client trends to provide strategic recommendations to attorneys of prospective clients and to better serve MacElree Harvey’s existing top 100 clients. 
  • Help identify internal/external resources and opportunities for new client relationships.
  • Work with attorneys to develop individual marketing actions plans and to identify targeted marketing opportunities.
  • Maintain a database and assist in coordination firm and attorney sponsorships to ensure MacElree Harvey Brand is consistent.
  • Coordinates and negotiates attorney and firm advertising placements, fees and designs while working closely with the attorneys to ensure MH Brand Standards.

Qualifications:

Essential Skills:

  • College degree with a minimum of 3 years applicable experience.  Law firm experience is a plus.

Must have the ability to:

  • Develop valued relationships based upon broad knowledge of marketing and promotional principals and insight.
  • Anticipate and lead client perceptions of the MacElree Harvey brand, and develop any necessary action steps required to ensure comfort levels.
  • Manage challenging situations and recommend effective solutions to problems.
  • Effectively manage multiple tasks.
  • Collaborate well with firm departments, executive management and clients.
  • Interface with various marketing vendors and consultants.
  • Design print materials, from conceptualization to creation.

How To Apply:

Qualified candidates can apply directly to cvanfleet@macelree.com

Resources

Client Feedback: What you don’t know can hurt you!
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Are Your Lawyers Introverts or Extroverts? Marketing Success with Both Types
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CultureShift®: A Whole Firm Approach for Driving Growth, Profitability and Revenue
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