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Marketing Coordinator

Company: Flaster Greenberg PC
Reports to: Marketing Director

Responsibilities:

Flaster Greenberg, a mid-sized regional law firm, is seeking an entry-level Marketing Coordinator. The Marketing Coordinator’s role supports the Marketing Department in firm-wide marketing efforts through coordination of firm events and webinars/seminars, database maintenance, and other marketing support-related activities. 

The Marketing Coordinator will report to the firm’s Marketing Director and also will take direction from the Communications & Marketing Manager. Job duties include, but are not limited to:

·         Providing support for the firm's marketing programs including database maintenance and updating, email campaigns, print and electronic collateral material, graphic design, advertising, and website content.
·         Maintaining GoogleMyBusiness listings for all firm locations.
·         Monitoring Google Analytics for firm website and blogs.
·         Staying up-to-date on SEO algorithms and best practices.
·         Producing monthly firm newsletter.
·         Maintaining inventory of firm promotional items. 
·         Providing logistical support for internal and external seminars, webinars, presentations and events including guest lists, reservations, and maintaining database spreadsheet of RSVPs, coordination of event collateral, and onsite staffing when needed.
·         Serving as backup for updates to firm’s website and blogs.
·         Serving as backup for drafting press releases and posting social media content.
·         Maintaining project specific databases.
·         Tracking and renewing firm memberships in various legal and industry organizations.
·         Updating various directory listings and attorney profiles.
·         Performing research as requested.
·         Assisting with proofreading, fact checking, and other content-related tasks.
·         Compiling firm collateral to support client pitches.
·         Providing administrative support to the marketing department, including processing invoices and maintaining marketing files.
·         Performing other duties as assigned.

 

Qualifications:

The ideal candidate will possess 1-3 years of experience in legal or other professional services marketing and a Bachelor’s Degree, preferably in Communications, Marketing, Graphic Design, or a related field. 

Candidate must be proficient in Adobe Suite, including InDesign, Photoshop, and Illustrator; and MS Word, PowerPoint, and Excel. Candidate should be proficient in social media platforms such as Twitter, Facebook and LinkedIn, and have an understanding of WordPress and other blog hosting websites. A basic knowledge of SEO and Google Analytics with the ability to develop those skills is required. Basic HTML knowledge and experience in database maintenance programs, specifically CRM (client relationship management) software is a plus (ContactEase preferred but not required). The job is highly technology-driven so being able to perform digital marketing tasks quickly, and with a keen eye for detail, is a must. 

The candidate should also have outstanding technological, proofreading, oral/written communications, and interpersonal skills; be able to work with all levels of personnel as well as firm leadership; be able to work independently as well as within a team; and possess a positive attitude.

 

How To Apply:

Qualified candidates should submit resumes and salary requirements to HR Department at recruiting@flastergreenberg.com

 

Resources

Mindfulness for the Busy Attorney
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The Depth of Marketing: A Rebranding Case Study by Burkey Belser
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Client Feedback: What you don’t know can hurt you!
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Are Your Lawyers Introverts or Extroverts? Marketing Success with Both Types
Click here for more...

 
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