Upcoming Events

New ABA Model Ethics Rules: What Legal Marketers Need to Know About the Changes to the ABA Model Rules
10-24-2018
Panitch Schwarze Belisario & Nadel LLP, Two Commerce Square, 2001 Market Street, Suite 2800, Philadelphia, PA 19103
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  News and Announcements

DVLFMG Thanks Legal Internet Solutions Incorporated (LISI) for the development and hosting of our website.

Jason P. Lisi donated the services of his company to create this Web site.


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Welcome to the Delaware Valley Law Firm Marketing Group. Planning is underway for our 2018-19 program year. Please let us know if you have suggestions for program topics and speakers. Contact a member of our Steering Committee with your ideas. Our website features job listings from local firms. Check it regularly for new job opportunities. If your firm would like to host a program, please contact Stacy West Clark. Are you a vendor to the legal community? Want to sponsor one of our our meetings and get your message to 400+ members of the legal marketing community? If so, please contact Stacy West Clark. Thank you for your support!
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Deborah McMurray Returns! Clients and Content in 2018: A Perfect Marriage of Law, Business Development and Technology.

Date of event: 1-23-2018
Time of event: 12:00 noon
Location of event: Duane Morris LLP, 30 South 17th Street, Philadelphia, PA 19103-4196

Clients and Content in 2018: A Perfect Marriage of Law, Business Development and Technology

Everyone is suffering from “content discontent.” Law firm marketers are scanning hundreds of articles, tweets and blog posts about “content marketing,” but struggle to know how to shift to a new way of doing things in their law firms.

The answer? Start at the source (the clients, not the lawyers). Business development is exponentially more successful when lawyers understand how their clients buy legal services. How do they evaluate their firms? Where do they go to vet referrals from colleagues? What do they look for on law firm websites? Understanding this is critical before marketers invest in content and social media marketing, or a website redesign.

This program will help you understand how buyers buy, and how you can better target your firm’s marketing/business development content and investments to meet clients’ requirements. You will learn how you can make your most important content work harder – and walk away knowing the highest-opportunity online areas in which you can invest your marketing dollars.

Our Speaker: We are thrilled to have Deborah McMurray return for a new program. The American Bar Association has just published Deborah's latest book, “The Lawyer’s Guide to Marketing on the Internet, 4th edition.” (Deborah also co-authored the 2nd and 3rd editions.) She is the founder and CEO of Content Pilot, a successful strategy, content, design and technology company that serves professional services firms throughout the world. She is an active LMA member, an inductee in the LMA Hall of Fame and a Fellow in the College of Law Practice Management.

Resources

Client Feedback: What you don’t know can hurt you!
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Are Your Lawyers Introverts or Extroverts? Marketing Success with Both Types
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CultureShift®: A Whole Firm Approach for Driving Growth, Profitability and Revenue
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Available Jobs
Digital Programs Coordinator
Philadelphia, PA
Ballard Spahr LLP

Regional Business Development Manager – East
Ballard Spahr

Strategic Proposal Writer
New York, Florham Park, Chicago, Washington D.C., Wilmington, or Philadelphia
Drinker Biddle & Reath LLP

Surveys and Rankings Coordinator
Philadelphia, PA
Ballard Spahr LLP

Director of Business Development
Philadelphia, PA
Ballard Spahr LLP

Director of Marketing & Professional Development
Lawrenceville, NJ
Stark & Stark

Marketing and Business Development Specialist
Philadelphia, PA
White and Williams LLP

Business Development & Marketing Manager
North Wales, PA - Philadelphia suburbs
Woodsford Litigation Funding

Marketing Assistant for Litigation
Minneapolis or Philadelphia
Ballard Spahr LLP

Marketing Specialist – IP
Philadelphia or Atlanta
Ballard Spahr LLP

Marketing Specialist - Consumer Financial Services
Philadelphia, PA
Ballard Spahr LLP

Marketing Coordinator
Philadelphia, PA
Cozen O'Connor

Business Development Coordinator
Philadelphia, PA
Cohen Seglias Pallas Greenhall & Furman PC

Business Development Manager
North Wales, PA
Provider of litigation finance services

Marketing Coordinator
West Chester, PA
MacElree Harvey, LTD

Marketing Technology Specialist
Philadelphia, PA
Saul Ewing Arnstein & Lehr

Business Development Content Manager
Philadelphia, PA or Chicago, IL
Saul Ewing Arnstein & Lehr LLP

Business Development Manager
Philadelphia, PA and Chicago, IL
Saul Ewing Arnstein & Lehr LLP

Marketing Data Specialist
Philadelphia, PA
Duane Morris LLP

       
 
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