News and Announcements

my telegram : R_S_S2

my

telegram

: R_S_S2


Click here for more...

?????? ????? ??? ???? ??????

???? ?? ???? ??????


Click here for more...

i love seef

i love seef


Click here for more...

 
     
Best Practices in Law Firm Business Development and Marketing: Key findings from current research and the implications for law firms

Date of event: 2-26-2019
Time of event: 12:00 noon
Location of event: Stradley Ronon Stevens & Young LLP, 2005 Market Street, Suite 2600, Philadelphia, PA 19103

What is it that  separates uber-successful firms from those struggling to develop business? Why is it some partners are able to make it rain new business while others encounter only droplets? Deborah Farone, who served as the CMO for two of the country’s most prestigious law firms, Cravath Swaine & Moore and Debevoise & Plimpton, has been in the center of building best practices and helping lawyers become rainmakers for many years. Through her new book, she provides a treasure map for anyone involved in marketing a law firm.

Best Practices in Law Firm Business Development and Marketing contains the results of Farone’s interviews with firm chairs, chief marketing officers and legal visionaries and provides real-world examples and actionable advice. Some of the best practices come from small firms; others from multi-nationals. In today’s legal ecosystem, with accounting firms, legal process outsourcers and other third-party providers nipping at the heels of law firms, the timing for this book is perfect. She will share information that can be scaled to the needs of a large international law firm as well as to a solo practitioner.

Best Practices includes perspectives from Farone as well as from professionals at law firms, associations and consulting firms, including:  the ABA, Allen & Overy, The American Lawyer, CLOC, Debevoise & Plimpton, Dechert, Glaxo, Gunderson Dettmer, Proskauer Rose, Macfarlanes, Orrick, Skadden, Weil, Wilkinson Walsh + Eskovitz and many others. A special element within the book are the “Think Pieces” bylined by experts in legal marketing.

Our speaker: Deborah Brightman Farone

“Deborah Farone is the leading expert in law firm marketing. Not only has she studied this complex topic from the peak of the legal profession, her research into what works and what doesn’t is priceless for anyone interested in growing their business.”  

Heidi K. Gardner, PhD, Distinguished Fellow at Harvard Law School’s Center on the Legal Profession

Deborah served as chief marketing officer at two of the world’s most successful law firms. At both firms, she built and led their marketing communications and business development departments. She also held positions as a marketing specialist at two global advisory firms, Willis Towers Watson and Ketchum. Deborah taught at New York University and is a former president of the Legal Marketing Association’s New York Chapter. In 2017, she launched her consulting practice, Farone Advisors LLC, where she advises law and other professional service firms on business strategy and marketing. You can follow her on Twitter at @deborahfarone and view her website at deborahfarone.com or order her book at www.pli.edu/BestPractices

 

 
   
 
Copyright © 2024 Delaware Valley Law Firm Marketing Group. All rights reserved.