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Welcome to the Delaware Valley Law Firm Marketing Group. Planning is underway for our 2018-19 program year. Please let us know if you have suggestions for program topics and speakers. Contact a member of our Steering Committee with your ideas. Our website features job listings from local firms. Check it regularly for new job opportunities. If your firm would like to host a program, please contact Stacy West Clark. Are you a vendor to the legal community? Want to sponsor one of our our meetings and get your message to 400+ members of the legal marketing community? If so, please contact Stacy West Clark. Thank you for your support!
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Best Practices in Law Firm Business Development and Marketing: Key findings from current research and the implications for law firms

Date of event: 2-26-2019
Time of event: 12:00 noon
Location of event: Stradley Ronon Stevens & Young LLP, 2005 Market Street, Suite 2600, Philadelphia, PA 19103

What is it that separates uber-successful firms from those struggling to develop business? Why is it some partners are able to make it rain new business while others encounter only droplets? Deborah Farone, who served as the CMO for two of the country’s most prestigious law firms, Cravath Swaine & Moore and Debevoise & Plimpton, has been in the center of building best practices and helping lawyers become rainmakers for many years. Through her new book, she provides a treasure map for anyone involved in marketing a law firm.

Best Practices in Law Firm Business Development and Marketing contains the results of Farone’s interviews with firm chairs, chief marketing officers and legal visionaries and provides real-world examples and actionable advice. Some of the best practices come from small firms; others from multi-nationals. In today’s legal ecosystem, with accounting firms, legal process outsourcers and other third-party providers nipping at the heels of law firms, the timing for this book is perfect. She will share information that can be scaled to the needs of a large international law firm as well as to a solo practitioner.

Best Practices includes perspectives from Farone as well as from professionals at law firms, associations and consulting firms, including:  the ABA, Allen & Overy, The American Lawyer, CLOC, Debevoise & Plimpton, Dechert, Glaxo, Gunderson Dettmer, Proskauer Rose, Macfarlanes, Orrick, Skadden, Weil, Wilkinson Walsh + Eskovitz and many others. A special element within the book are the “Think Pieces” bylined by experts in legal marketing.

Our speaker: Deborah Brightman Farone

“Deborah Farone is the leading expert in law firm marketing. Not only has she studied this complex topic from the peak of the legal profession, her research into what works and what doesn’t is priceless for anyone interested in growing their business.”  

Heidi K. Gardner, PhD, Distinguished Fellow at Harvard Law School’s Center on the Legal Profession

Deborah served as chief marketing officer at two of the world’s most successful law firms. At both firms, she built and led their marketing communications and business development departments. She also held positions as a marketing specialist at two global advisory firms, Willis Towers Watson and Ketchum. Deborah taught at New York University and is a former president of the Legal Marketing Association’s New York Chapter. In 2017, she launched her consulting practice, Farone Advisors LLC, where she advises law and other professional service firms on business strategy and marketing. You can follow her on Twitter at @deborahfarone and view her website at deborahfarone.com or order her book at www.pli.edu/BestPractices

 

 
Resources

Fueling Performance and Potential Using Talent Analytics
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Technology Across the Law Firm: New ways to expand your reach
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New ABA Model Ethics Rules: What Legal Marketers Need to Know About the Changes to the ABA Model Rules
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Client Feedback: What you don’t know can hurt you!
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Are Your Lawyers Introverts or Extroverts? Marketing Success with Both Types
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Available Jobs
Digital Marketing Coordinator
Philadelphia, PA
Ballard Spahr LLP

Business Development Managers - Litigation and Real Estate
Ballard Spahr LLP

Writer/Social Media Strategist
Any Ballard location
Ballard Spahr LLP

Marketing Manager
Philadelphia, PA
Volpe and Koenig, P.C

Regional Events Specialist
Any Ballard office
Ballard Spahr LLP

Director of Marketing
Philadelphia, PA
Stradley Ronon LLP

Marketing Coordinator at LISI
work-from-anywhere
Legal Internet Solutions Incorporated (LISI)

Digital Programs Coordinator
Philadelphia, PA
Ballard Spahr LLP

       
 
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