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BTI's Brand New National Market Awareness Survey - Marcie Shunk, BTI Consulting
Date of event: 6-24-2008
Location of event: Morgan Lewis
BTI Consulting (Boston based) Principal Marcie Shunk--who we love-- will discuss BTI's brand new survey of national market awareness which they are releasing this month. It has some fascinating findings with respect to the relationships between branding, positive differentiation and law firm revenue. I look forward to sharing.
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