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Ethics of Social Media Marketing for Law Firms

Date of event: 10-27-2011
Time of event: 12:00 Noon
Location of event: Klehr | Harrison | Harvey | Branzburg LLP 1835 Market Street, Suite 1400 Philadelphia, PA 19103

Practice Safe Social Media!

Ripped from the headlines, social media has infiltrated the practice of law at every point of the profession. From marketing and public relations, to employment law and litigation, social media impacts the way attorneys communicate and practice law.

It is becoming more and more important for attorneys, legal administrators and marketing professionals, from large and small firms alike, to understand how to effectively and ethically harness social media including the implementation of social media policies.

In this one-hour discussion, Paul J. Kazaras, Esq. and Gina F. Rubel, Esq. will explore what legal marketers need to know about the use of social media while not running afoul of the Rules of Professional Conduct. Attendees will walk away with a better understanding of the do’s and don’ts of social media as it relates to marketing, public relations, and the practice of law.

Presenters

Paul J. Kazaras, Esq.
Philadelphia Bar Association, Assistant Executive Director

Mr. Kazaras earned his B.A., cum laude, from the University of Pennsylvania, and his J.D. from Temple University School of Law. He is the Assistant Executive Director of the Philadelphia Bar Association where he has served in various capacities since 1979. He is responsible for all Association activities concerning attorney ethics, the administration of a wide range of Association programs, and has various internal administration responsibilities including Human Relations. He teaches extensively in the areas of ethics and loss control for attorneys. Mr. Kazaras often consults with attorneys on the content on their internet sites, issues regarding the use of social media and marketing, and the pitfalls that can be commonly avoided in their use. He specifically avoids the use of social media in his personal and professional life to avoid issues that will be discussed during the program.

Gina F. Rubel, Esq.
Furia Rubel Communications, Inc., President/CEO
 
Ms. Rubel is a strategic marketing expert, attorney, and author. She educates lawyers and legal marketers nationwide on how to use integrated communications tools ethically to gain credibility, get recognized, build and retain business, and generate positive financial returns. She chairs the Bar-News Media Committee of the Philadelphia Bar Association. Ms. Rubel has presented at national conferences for LMA, NABE, ALA and others. She has been named a Woman Lawyer of Distinction by The Legal Intelligencer, one of Pennsylvania’s Best 50 Women in Business and a Philadelphia Business Journal Woman of Distinction. Her agency, Furia Rubel, has been listed as the 15th largest PR agency in the Philadelphia region and one of the top 300 nationally. As a trial attorney, Ms. Rubel served on a Supreme Court of Pennsylvania Disciplinary Board Hearing Committee for six years. She maintains a blog at ThePRLawyer.com, is a regular contributor to The Legal Intelligencer, and blogs for The Huffington Post and The National Law Review.replica watches australia
Resources

Mindfulness for the Busy Attorney
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The Depth of Marketing: A Rebranding Case Study by Burkey Belser
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Client Feedback: What you don’t know can hurt you!
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Are Your Lawyers Introverts or Extroverts? Marketing Success with Both Types
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