|50 Free Marketing Tips From Five Top Lawyers and In-house Marketers|
Date of event: 9-27-2011
Time of event: 12:00 Noon
Location of event: Morgan, Lewis & Bockius LLP
1701 Market Street
Philadelphia, PA 19103-2921
Please join us on Tuesday, September 27, 2011 at noon at Morgan Lewis to get 10 favorite tips from lawyers and in-house marketers:
The Best Networking Tips
CRM: 10 Tips for Getting it RIGHT at your firm
PR: How to be famous in two hours a week
How to leave Big Law and start a VERY successful boutique firm
Websites: Launching a cutting edge one
Moderated by Ann Louise Markham, Director of Business Development at Morgan Lewis & Bockius
10 Tips for Effective Networking
Sheryl Axelrod, Esq., owner of The Axelrod Firm, PC, represents companies in their employment, real estate and general liability matters. Ms. Axelrod is president of the Temple Law Alumni Association (TLAA). In 2009, she was awarded TLAA’s Distinguished Service Award. She is an active member of the Philadelphia Bar Association and a recipient of the 2008 Pro Bono Roll of Honor from the Philadelphia Court of Common Pleas. In 2010, Ms. Axelrod was named by the Philadelphia Bar Association’s Chancellor to the Commission on Judicial Selection, which investigates those seeking to be elected judges; and as co-chair the Law Practice Management Committee. Ms. Axelrod is licensed to practice law in Pennsylvania and New Jersey and before the United States Supreme Court. A trial lawyer, one of her victories was published in Pennsylvania Jury Verdict Review and Analysis, which covers the most significant verdicts in Pennsylvania.
CRM Can Work and Be Fun
Heidi White is the chief marketing officer of Fox Rothschild. Fox just completed a firm-wide implementation of InterAction across 16 offices in 12 months using a new approach to licensing. Ms. White is responsible for creation and execution of the firm’s business development and marketing strategy and serves as steward of the firm’s brand in the marketplace. She provides strategic guidance to attorneys, practice groups, offices and firm administration to raise the firm’s visibility and aid in developing new business with identified target audiences. Key initiatives include the implementation of technology-based projects to facilitate more effective business development, creation of programming to provide business development guidance to practice areas and attorneys and oversight of the firm’s public relations effort.
PR: How to Be Famous in Two Hours a Week
Josh Peck, senior media relations manager at Duane Morris. He oversees the firm’s strategic public relations program, creating and executing initiatives that build awareness of the firm in local, regional and national media outlets. His work with the media builds on other marketing department efforts to increase brand recognition and drive business opportunities. In addition to developing the firm’s press and public relations strategy, Mr. Peck’s day-to-day activities include messaging and program execution; serving as the media contact for press inquiries; writing and pitching press releases; arranging press interviews, press tours and speaking engagements; managing editorial calendar opportunities; and contributing to the news section of the firm's Web site. Mr. Peck has more than 20 years of combined corporate communications, writing and public and media relations experience, including press relations with various levels of government and 10 years of experience in professional services.
How to Launch a Successful Boutique Firm
Fran Griesing, Esq. , founder of Griesing Law, LLC, represents clients in complex business transactions, high stakes litigation and alternate dispute resolution matters, and advises clients on reducing legal expense. She also serves as a neutral arbitrator and mediator. Ms. Griesing represents public and closely held companies predominately in the hospitality, travel and leisure, foodservice, technology and real estate industries. Prior to launching Griesing Law, LLC in 2010, she practiced law at top tier firms in New York and Philadelphia and, from 1997 to 2000, she served as chair of Litigation in the Philadelphia City Solicitor’s Office under former Mayor Edward G. Rendell.
As the City’s top trial lawyer, she advised the Mayor, senior administration officials and City Council on cutting-edge legal issues, while managing over 2,000 matters, supervising 75 lawyers plus attendant support staff, and overseeing outside counsel. As the City’s lead attorney on several high-profile matters, she is accustomed to working with a diverse constituency and performing under public scrutiny.
Executing a New and Improved Website
Nancy Gimbol is the director of marketing at Flaster Greenberg and responsible for its firm-wide marketing and business development initiatives. She is a seasoned legal marketer with years of experience in the profession. Prior to joining Flaster/Greenberg, she was the Director of Marketing at two other Philadelphia-area law firms. Prior to her legal career, Ms. Gimbol was the assistant director of Undergraduate Admissions at Saint Joseph's University in Philadelphia. She is the Immediate Past President of the Legal Marketing Association Metropolitan Philadelphia Chapter, and has been an active member of the chapter in various capacities for more than five years. She is a member of the Philadelphia Bar Foundation’s marketing committee and a member of the Board of Governors of the Philadelphia Bar Association. Nancy is also a frequent author of articles related to legal marketing.
Moderator: Ann Louise Markham
Ms. Markham is the director of marketing and practice development for Morgan Lewis’s Labor and Employment Practice and Morgan Lewis Resources. She works closely with practice group leadership on a full spectrum of marketing and practice development activities. She supports the business goals of these two practices with strategic marketing and communications plans, best practice processes and improvements, and effective marketing team management. Ms. Markham regularly consults with partners across firm offices to identify practice development opportunities; create new marketing strategies to reach the labor and employment audiences; lead drafting and preparations for RFPs, new business pitches, proposals, collateral and presentations; develop client events and webcasts; direct strategic communications efforts, sponsorships, and co branding opportunities; and leverage firm database technology for opportunity tracking and ROI. Prior to joining Morgan Lewis, Ms. Markham was a senior associate at a market-leading global corporate communications agency, working in its U.S. headquarters in New York and then in its European headquarters in Brussels, Belgium.
A Whole Firm Approach for Driving
Growth, Profitability and Revenue
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