News and Announcements

In Memoriam: Cheryl Disch
It is with great sadness that we let you know that our wonderful steering committee member, Cheryl Disch, died on January 19. Arrangements are being handled by the Alloway Funeral Home.

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Welcome to the Delaware Valley Law Firm Marketing Group. Planning is underway for our 2019-20 program year. Please let us know if you have suggestions for program topics and speakers. Contact a member of our Steering Committee with your ideas. Our website features job listings from local firms. Check it regularly for new job opportunities. If your firm would like to host a program, please contact Stacy West Clark. Are you a vendor to the legal community? Want to sponsor one of our our meetings and get your message to 400+ members of the legal marketing community? If so, please contact Stacy West Clark. Thank you for your support!
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DVLFMG Thanks Legal Internet Solutions Incorporated (LISI) for the development and hosting of our website.

Jason P. Lisi donated the services of his company to create this Web site.


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Marketing Coordinator

Company: MacElree Harvey, Ltd
Reports to: Marketing Committee

Responsibilities:

The objective of this position is to successfully build and promote MacElree Harvey, Ltd. in close partnership with the Marketing Committee, CEO and Firm Management by developing and facilitating approved marketing initiatives by providing sound, innovative strategic leadership and initiatives.

  Essential Functions and Responsibilities:

  • Develop in conjunction with the Marketing Committee and maintain the MacElree Harvey Brand Standard in accordance with the directives of the Committee.
  • Assist attorneys in maintaining client-valued relationships as a marketing strategist with existing clients in accordance with the Strategic Plan.
  • Oversee MacElree Harvey’s digital presence, including maintaining the website and all subsequent microsites, all blogs, and all social media outlets to improve MacElree Harvey’s digital reputation and recognition.
  • Creates and measures effectiveness of social media marketing campaigns.
  • Develops and delivers internal and external marketing and communications publications and releases, including the monthly newsletter and press releases as approved by the applicable Department Chair.
  • Oversees the management and organization of firm marketing collateral, including photographs, videos, advertisements and any text copy pamphlets or brochures.
  • Supports the development and growth of the Strategic Plan with regard to marketing and to help oversee the implementation of the Strategic Marketing Plan with direction from the Marketing Chairperson and the Committee.
  • Works with attorneys to develop and execute strategies and business Plans that drive new business to the firm.
  • Works with attorneys to advance and achieve business development objectives from their marketing plans.
  • Undertake continuous analysis of competitive environment and client trends to provide strategic recommendations to attorneys of prospective clients and to better serve MacElree Harvey’s existing top 100 clients.  
  • Identifies and defines business development and marketing goals, including cross-selling and client and prospect targeting. Helps identify internal/external resources and opportunities for new client relationships.
  • Conducts market and client research to contributes to business development and brand initiatives. Stays abreast of and keeps firm apprised of new developments, trends, tools and solutions in the legal industry.
  • Seeks opportunities to increase brand awareness and maximize competitive differentiation for the firm and individual attorneys.
  • Leverages programs such as events, sponsorships, speaking engagements, CLEs, books/articles to the practice areas and the firm.
  • Meets with potential referral sources through bar events, lunches, and social gatherings.
  • Assists attorneys with their blogs, writing, editing, articles and preparation of internal presentations.
  • Support attorneys in the management of their contact networks, including staying top-of-mind with key contacts.
  • Establishes and educates on best practices for Business Development.
  • Work with attorneys to develop individual marketing actions plans and to identify targeted marketing opportunities to increase brand awareness and maximize competitive differentiation for firm and individual attorneys.
  • Maintain a database and assist in coordination firm and attorney sponsorships to ensure MacElree Harvey brand is consistent.
  • Coordinates and negotiates attorney and firm advertising placements, fees and designs while working closely with the attorneys to ensure MH brand standards.

Qualifications:

Essential Skills:

  • College degree with a minimum of 3 years applicable experience.  Law firm experience is a plus.
  • Develop valued relationships based upon broad knowledge of marketing and promotional principals and insight.
  • Anticipate and lead client perceptions of the MacElree Harvey brand, and develop any necessary action steps required to ensure comfort levels.
  • Manage challenging situations and recommend effective solutions to problems.
  • Effectively manage multiple tasks.
  • Collaborate well with firm departments, executive management and clients.
  • Interface with various marketing vendors and consultants.
  • Design print materials, from conceptualization to creation.
  • Has an artistic eye.
  • Ability to edit videos.
  • 3-5 years of graphic design experience
  • Experience with Adobe InDesign and Adobe Illustrator highly preferred.
  • Experience with Word Press for website highly preferred.
  • Experience with MailChimp or Constant Contacts highly preferred.

Compensation:

How To Apply:

Send resume and cover letter to:  Nicole Castafero at MacElree Harvey:  ncastafero@macelree.com

Resources

Mindfulness for the Busy Attorney
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The Depth of Marketing: A Rebranding Case Study by Burkey Belser
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Fueling Performance and Potential Using Talent Analytics
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Technology Across the Law Firm: New ways to expand your reach
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New ABA Model Ethics Rules: What Legal Marketers Need to Know About the Changes to the ABA Model Rules
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Client Feedback: What you don’t know can hurt you!
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Are Your Lawyers Introverts or Extroverts? Marketing Success with Both Types
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