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Practice Group Marketing Manager

Company: Cozen O’Connor
Location: Philadelphia, PA

Responsibilities:

The Philadelphia office of Cozen O’Connor is looking for a bright, creative, client service-oriented Practice Group Marketing Manager with excellent critical-thinking skills and attention to detail to assist the Business Law Department and its associated practice groups. The successful candidate will build a working knowledge of each practice group’s services and understand their unique marketing strategies, priorities, and clients. Strong preference will be given to candidates with experience and interest in working for a law firm.

 

Duties and Responsibilities:

·         Prepare and edit customized pitches and assist with developing proposals and responding to other requests for marketing materials.

·         Maintain marketing collateral, practice group descriptions, attorney biographies, news posts, and alerts on the firm website related to the assigned practice groups.

·         Prepare and coordinate directory/league table submissions and schedule follow up interviews.

·         Update practice descriptions, lawyer bios, news, and publication items on the firm website.

·         Coordinate, track, and monitor business development efforts.

·         Support practice groups’ participation in seminars, conference/association sponsorships, and other firm events, including assisting with logistics, managing advertising opportunities, leveraging sponsorship opportunities, assisting in coordinating and executing attorney participation in such profile-raising events.

·         Initiative and analyze competitive target, client, market, industry, and competitor research in collaboration with Library Services to inform business development strategies.

·         Assist in the execution of marketing and business development plans to drive new business.

·         Collaborate with other marketing, communications, and graphics team members and perform other duties as assigned.


 

Qualifications:

Requirements:

·         College degree with 5+ years’ experience in marketing, communications, or business development (law firm or other professional services marketing experience a plus). Previous experience working with transactional practices strongly preferred.

·         Demonstrated knowledge and skill of Word, PowerPoint, and Excel. Database experience preferred.

·         Must be a professional, independent thinker with strong problem-solving skills and can offer constructive opinions and creative solutions.

·         Ability to think broadly and demonstrate a high level of initiative.

·         Outstanding verbal and written communication skills, including writing business communications and marketing content as well as effectively presenting information.

·         Strong project management skills and an ability to prioritize and complete simultaneous projects.

·         Excellent writing and presentation skills and exacting attention to detail in all work products.

·         Proficiency in analyzing and summarizing articles, alerts, white papers, and similar publications.

How To Apply:

Interested candidates should apply by clicking on the following link:

Job Description - Manager, Practice Group Marketing (2000004U) (taleo.net)

 

Cozen O’Connor is an Equal Opportunity Employer, including disabled and veterans.

Resources

Mindfulness for the Busy Attorney
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The Depth of Marketing: A Rebranding Case Study by Burkey Belser
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Fueling Performance and Potential Using Talent Analytics
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Technology Across the Law Firm: New ways to expand your reach
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New ABA Model Ethics Rules: What Legal Marketers Need to Know About the Changes to the ABA Model Rules
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Client Feedback: What you don’t know can hurt you!
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Are Your Lawyers Introverts or Extroverts? Marketing Success with Both Types
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