Niche Marketing
10-20-2005

Nationally renowned marketing consultant Ross Fishman gave a highly informative and entertaining presentation to DVLFMG members on October 20 about niche marketing -- differentiating firms by unique positioning. 

See Ross's article he wrote for Law Practice Management magazine on the history and future of law firm marketing.

Resources

Mindfulness for the Busy Attorney
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The Depth of Marketing: A Rebranding Case Study by Burkey Belser
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Client Feedback: What you don’t know can hurt you!
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Are Your Lawyers Introverts or Extroverts? Marketing Success with Both Types
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